Introduce yourself
I’m Seb, and my blog is called The Staple.
What’s about your blog?
The Staple is a blog about my life in London, centred around the clothes that I wear and have bought, rather than those that I covet. It also features my ‘Staples’ of the week – books, magazines, music, people, food and places that I’ve particularly enjoyed (usually in London) that week.
What do you think is the relationship between fashion and technology?
I feel that the links between fashion and tech have increased massively over the past few years. With the rise of online shopping, bloggers and social media in general, the internet (rather than the high street) is now a consumer’s first port of call when looking into fashion. So from an influencing/media viewpoint, the fashion/tech relationship is hugely important. From a design point
of view, the two are an unhappy marriage – integrating tech directly into clothing has so far been unsuccessful (designwise), but fabric production techniques are continually evolving (I recently saw reflective threads sewn into cycling tweeds, which is pretty innovative) and it seems like this will only continue.
How do you see the future of fashion?
For me, the future of fashion? It’s a pretty big question. I guess it will continue to evolve, diffuse and we will become more homogenous around the world. The mix of designer and high street will continue to blur boundaries between haute couture and high street, but I hope that ultimately, we start to gain a better understanding of the real cost (ecological, social, monetary) of both clothes and fashion: the fast-fashion high street cannot contiue, it’s far too unsustainable. We need to go back to
thinking about what the cost is of making, say a jumper, buying less, but buying better. Not out-and- Tout eco, just being aware of what we’re buying, much like the organic revolution in the food market.
Only then will the fashion marketplace grow up.

Share